![]() ![]() “Now we’re cooped up together sharing one Sonos and listening to one Spotify account every day. “My boyfriend and I, when we’re apart at different jobs, we’re listening on our separate Spotify accounts,” says a music publicist. The overall disruption of normal routine diminishes audio plays. The category grew by 3.8% last week, while classical rose 1.5% and folk (artists like Hozier, Nathaniel Rateliff and the Avett Brothers) had a 2.8% gain. ![]() The kid factor shows up in Alpha Data’s numbers, as children’s was one of only three genres to gain plays during the period that ended March 19. I would imagine explicit lyrics become a bigger issue for parents, too.” Or, they’ll come in here to ask a question, so you can’t listen as much. “The last two weeks, I’ve been very physically and mentally tired because in any sort of break I get, you know what I’m doing? I’m going outside and playing with the kids for 15 minutes. He notes that parents working from home find their listening patterns altered, too. So, your device use is changing considerably.” ![]() I’m usually in the car two hours a day minimum, and I’d be exercising, but the gyms are closed. “You realize the number of people who aren’t in cars right now, and you can look at me as an example. I don’t think the volume of people that are listening on game consoles is the same as the millions of people that are listening in their cars. “If you look at (Spotify’s) built-in car application, it was down over 20% listening, which makes sense. While audio stream services saw growth during the down week on desktop, gaming console, TV, and speaker applications, one Los Angeles-based senior exec looks at data and his own experience to note that eliminating drive time means fewer plays. Based on patterns from some European markets and data tracked during the week, two veteran music analysts expect audio streams’ downhill slide continued for the period that ended March 26.īeyond the time displacement caused by increased video consumption, music executives say audio plays were impacted by three realities of a stay-home world: cars, kids and clustering. spread of COVID-19 rose, the March 6-12 period saw streams drop 2% to 21.7 billion, setting the stage for last week’s bigger drop. The former slid by 9% (3.5 billion), while on-demand streams from the likes of Spotify, Apple Music and Amazon Music saw a 7.3% decline (16.6 billion).Īside from the week after Christmas, when volume adjusts from a holiday-week pace, weekly streaming variances of more than 1% are unusual, and from the start of the year through the tracking week that began March 6, there had only been one week in 2020 when streams didn’t grow over the prior week.Īs concerns over the U.S. “As more consumers get used to working from home, music in the background while they’re doing work is going to be more the norm rather than sitting on the couch watching ‘Stranger Things’.”Īccording to Alpha Data, the tracking service that provides music data to Rolling Stone, Variety and Music Business Worldwide, programmed streams from services like Pandora dropped even more than on-demand streams. “I view this as an anomalous one- to two-week period,” says Ives. But, gaming and video, television and Netflix - they’re the short-term winners.” “I think both Italy and Spain showed us that after the dips it comes back, so I expect we’ll return to at least previous numbers, and then with subscriber growth, we will ultimately be up. “When it first happens, people are locked into news,” says a senior executive at another major. “Thus far we are not seeing streams rebound this week, and from other territories we looked at, we expect it may be several weeks before we do.” “We weren’t really surprised given how audio streaming drops over the typical weekend,” says a major label analyst. Based on what had already played out in countries where COVID-19 disrupted life earlier, music executives were prepared for a bumpy ride. #If spotify down tv#More eyes on TV screens meant less time for music consumption. “From a subscriber perspective, we believe when it comes to the likes of Apple, Netflix, Disney there’s been at least a 10-12% subscriber bump, relative to what you would typically see in a normalized few-week period.” “Based on our data analysis over the last two weeks, TV streaming engagement is up 15-17% week over week,” says Daniel Ives, managing director for Wedbush Securities. Reality shows have also drawn more eyeballs in recent weeks, as have streaming services like Disney+, Apple TV, Hulu and the omnipresent Netflix, while video streams on YouTube and other outlets rose by 7%. ![]()
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